Tag Archive for: tips

What to do in case of a website breach

Big companies like Yahoo, Target, and AOL are often at risk of data breaches because of the large volume of data they collect and store. And when a data breach occurs, individual users are the ones hardest hit. Luckily, there are a few things you can do to mitigate damage from disastrous data breaches.

Determine what was breached

Whether its names, addresses, email addresses, or social security numbers, it’s critical to know exactly what type of information was stolen before determining what steps to take. For example, if your email address were compromised, you’d take every precaution to strengthen your email security, which includes updating all your login credentials.

Change affected passwords immediately

Speaking of passwords, change yours immediately after any breach, even for seemingly safe accounts. Create a strong password comprised of alphanumeric and special characters, and make sure you never reuse passwords from your other accounts.

Once you’ve changed all your passwords, use a password manager to help you keep track of all your online account credentials.

If the website that breached your information offers two-factor authentication (2FA), enable it right away. 2FA requires two steps to verify security: usually a password and a verification code sent to a user’s registered mobile number.

Contact financial institutions

In cases where financial information was leaked, call your bank and credit card issuers to change your details, cancel your card, and notify them of a possible fraud risk. That way, banks can prevent fraud and monitor your account for suspicious activity.

Note that there are different rules for fraudulent transactions on debit cards and credit cards. Credit card transactions are a bit easier to dispute because they have longer grace periods. Debit card fraud, on the other hand, is more difficult to dispute, especially if the fraudulent transactions happened after you’ve notified the bank.

Place a fraud alert on your name

Hackers who have your personal information can easily commit identity fraud. To avoid becoming a victim, contact credit reporting bureaus like Equifax, Experian, or Innovis and request that a fraud alert (also called credit alert) be added to your name. This will block any attempt to open a credit account under your name and prevent unauthorized third parties from running a credit report on you.

Putting a credit freeze on your name might result in minor inconveniences, especially if you have an ongoing loan or credit card application. Still, doing so will greatly reduce your risks of getting defrauded.

These steps will ensure you don’t fall victim to identity theft in the event of a large-scale data breach. If you want to take a more proactive approach to protect your sensitive information against breaches, contact our cybersecurity experts today.

Published with permission from TechAdvisory.org. Source.

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How to make your business pop online

In today’s competitive business environment, SMBs are constantly finding new ways to outdo one another. Recently, social media and content marketing strategies have become increasingly popular. But because many of your competitors are utilizing the same platforms as you are, it’s essential for you to find new methods to make your business stand out. These tips might help:

Come up with and implement a media crisis management plan
It’s normal for businesses to go through a crisis or two. Avoid embarrassing public relations nightmares by having a social media crisis management plan in place and ready for implementation.

Create buyer personas
Social media data is a great tool to gather information about your potential customers, and in doing so, create buyer personas. Buyer personas are comprised of generalized characters that help build an ideal picture of your business in the market. Key demographic information includes age, location, and even reasons for buying and product-related concerns.

Track the impact of your content marketing
When it comes to content marketing efforts like blogging and social media, it’s essential to have a system to measure results. You can measure how these efforts impact your brand awareness by using metrics such as social media reach, brand mentions, media mentions, and branded searches.

Integrate user-generated content on social media
Businesses can utilize social media as a way to interact with consumers. This includes sharing some of their content on your own channels. Not only are user-generated content more cost-efficient, they also shorten the customer’s path to purchase.

Use Hootsuite to manage Twitter chats
A Twitter Chat happens when you use Twitter to talk about a common interest with others during a preset time. It’s like an online chatroom where you add to the discussion by tweeting. Efficiently managing tweets and responses is integral. Fortunately, applications like Hootsuite simplifies the whole process. It easily monitors, searches, and saves Twitter Chats onto the Hootsuite dashboard for future reference.

Create better live broadcasts
Livestreaming on social media platforms such as Facebook, Periscope, and Instagram is quickly gaining popularity. Before starting a livestream for your business, take time out to practice and prepare an outline before you roll the cameras. Don’t forget to promote it prior to the broadcast, and make sure you come up with a short and catchy video description.

All small- and medium-sized businesses are fighting for the same thing: the consumer’s attention. Business owners can’t afford to just blend into the background; if you don’t make a good, lasting impression, you might lose out on an opportunity to make money. And if you’re relying on social media and content marketing strategies to help you, make sure you are doing it right. If you have further questions, feel free to contact us!

Published with permission from TechAdvisory.org. Source.

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Tips to monitor employee activities online

2016Mar15_Security_CWhen it comes to monitoring your employees online, there are potential positives and negatives for your company. But as a business owner who’s never done it before, you may be clueless as to what these are. So to help, we’ve come up with a list of the pros and cons of employee monitoring. And if you do decide to go through with it, we’ve provided some tips for a smooth implementation process.

The case for monitoring

There are a number of reasons why monitoring your employees is a good idea. Doing so can help you:

  • Protect your organization from data theft or harm – because some disgruntled employees may try to steal from you or corrupt your data.
  • Ensure you have a harassment free workplace – because cyber harassment (sexual or otherwise) happens among employees.
  • Ensure staff are complying with policies – not downloading illegal programs or spending time on websites with illegal or hostile content.
  • Provide evidence in case of a lawsuit – heaven forbid this happens, but if an employee participates in illegal activities on your business’s computers, monitoring can provide evidence of it.

The sad fact of the matter is that many businesses who monitor end up discovering that employees are doing things they’re not happy about. Research by Nancy Flynn, the executive director of the ePolicy Institute in Columbus, Ohio, revealed that two thirds of companies monitor their employees, and half of them have fired employees due to their behavior on email and the web.

Cons

Of course there are some potential downsides to monitoring that you should be aware of as well. These include:

  • Productivity loss – monitoring can kill employee morale, and therefore you may see a hit in their productivity if they feel you distrust them.
  • TMI and lawsuits – you’ll likely learn about the personal lives of your employees that you would’ve never known about had you not monitored. You may discover their political or religious views, sexual orientation or medical problems. This could potentially open up your business to privacy or discrimination issues if you or your management team act negatively on this information.

Monitoring guidelines to follow

If you decide to monitor your employees, here are a few tips you should follow.

1. Create written policies

When you decide to monitor, ask yourself, are you doing it for security purposes? Is it to ensure your employees are not wasting large amounts of time on Social media? Whatever the reasons, it’s smart to balance your policies with the expectations of your employees. If you’re too strict with your monitoring, you could create that atmosphere of distrust we mentioned above. So set guidelines for acceptable use of email, social media, web surfing, instant messaging, and downloading software and apps. Also, in your policy, include how monitoring will be carried out and how data will be secured or destroyed.

2. Tell your employees

It’s important to inform your employees about your monitoring. If they find out you’re doing it without their knowledge, you could create resentment among them or even face legal issues. And just by letting staff know, you may actually see a boost in productivity as it could deter them from wasting time on the web.

When you tell your employees, explain why you’re doing it and the risks your business faces from misuse of digital assets. Reassure them you’re not doing it to spy on their personal life, but only attempting to create a compliant and law abiding workplace. Because their activities will now be less private, encourage your staff to keep their personal communication to their smartphones. Also, provide a copy of your written policy to employees to read over and sign.

3. Get the right technology tools

While there are many technology tools to monitor your employees, bear in mind, you don’t need to follow their every move. In fact, you shouldn’t as it will not only waste your time, but also cause you to find out more information than necessary. So look for technology that will alert you to potential problems, so you can focus on more important things. Lastly, you may also want to consider technology that can block certain content, like porn or hate websites, as employee access to this content could create larger problems.

Whether or not to monitor your employees can be a tricky decision but, if implemented correctly, could benefit your business in making it more secure and even more productive. For more information about security and other IT support tools, get in touch. We’ll make our best effort to help however we can.

Published with permission from TechAdvisory.org. Source.

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Tips to add value to your blog

When listing your company’s assets, your blog probably doesn’t make the cut. Many businesses tend to ignore blogging – which is a real mistake these days. By putting time and resources into your blog, your can transform it from just another webpage to one of the most valuable things to your company’s growth. We’ve complied our own list of things you can do to make that happen.

We’re not here to judge. However, if any one of these scenarios resembles the current state of your blog, it might be time to do something about it. We know you’re busy and that the last thing you want to do is write about your business but, with content that is carefully crafted and curated, your company will have an unique asset that can help lead your marketing, by establishing you as an expert in your field, and promote sales efforts by driving people to your website.

You’re probably wondering where to begin. Well go ahead and reset the password for your WordPress or Tumblr account, because we have a few pointers to help you get started.

Use your blog to build your brand identity

For small and medium-sized businesses, it can be difficult to build a brand identity. You have your logo and colors, but what does your brand consist of beyond that? What is its personality, what characteristics does it have, and what is its tone? These are just a few of the questions you need to consider before you begin writing your blog posts, or having someone else write them for you, of course, which is a good option for busy business people.

A blog that reflects the personality of your business helps to give you a brand identity in the minds of readers by letting them know just what your company is. A hardware store is most likely going to want the contents of its blog to be straightforward, reliable and no-nonsense, while a marketing company is likely to have a blog that shows off its creativity, playfulness and skill at design and wordplay. This is your chance to develop your company’s identity, and explore just how you wish to be perceived by online readers.

Tip: Before starting to write posts for your blog, picture your business as a person, and write down what this person would say and how they would say it. This should be used as the foundation for each and every blog post.

Create a strategy and schedule for your blog

A clearly defined schedule and game plan for your blog will help make sure that once the ball starts rolling, it keeps rolling. Your goal from a scheduling perspective should be to have at least one new post a week. More is always better, but weekly posts will at least let both readers and Google know your site is still active.

In terms of a blogging strategy, don’t feel like every post needs to be a second coming of The Odyssey. Sometimes all you need to do is come up with a quick tip, or share a video you think is useful to people visiting your website. Varying the the length and type of content featured on your blog is a good way to keep things fresh.

Tip: At the start of each month, you should come up with blog topics and a deadline for each post. This should help make sure content is always going up on your blog.

Lead and inform, but do not sell

One of the biggest challenges for small and medium-sized businesses with a blog is to keep the content related to your company without putting on the hard sell. Realistically, the goal of your blog should be to point people in the direction of your business without pushing them into buying something. They should be able to reach that conclusion organically.

Let’s use an auto parts store as an example. A blog on the quality of the windshield wipers it sells is unlikely to generate a lot of interest. That’s because it is not something that resonates with a lot of people. A post on the dangers of driving with old wiper blades, however, will help get readers more interested in investing in new blades. And the good news for them is that they can purchase new wiper blades right, without even having to leave your website.

Tip: In addition to creating informational posts, don’t be afraid to add blog posts about your employees, especially if you do not have dedicated staff pages on your website. This can enable people get to know the names and faces behind your business, and help potential customers to feel more comfortable with your company as a whole.

You made it to our blog, so there must be something to this whole blogging thing. Get in touch with us if you want to know more about how blogging, or any other technology-related tools, can help add value to your business. And of course, feel free to keep reading our blog while you’re here!

Published with permission from TechAdvisory.org. Source.

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