Business

6 ways to flood-proof your business IT

Hurricanes Harvey and Irma have already caused billions of dollars in damages, but hurricane season is far from over. Experts are predicting that there will be five more major tropical storms through October, and if they present risks to your business, it’s time to establish a watertight disaster recovery (DR) plan. Here are a few things you need to consider.

Pay attention to location
First and foremost, your backup site should be in a hurricane-free zone. Ideally, your offsite facility should be located at least 100 miles away from your main location. If this isn’t possible, make sure it is built to withstand wind speeds of 160 mph (as fast as Category 5 storms), and is supported by backup generators and uninterruptible power supplies.

You should also request an upper floor installation or, at the very least, keep critical IT equipment 18 inches off the ground to prevent water damage.

Determine recovery hierarchy
Certain parts of your IT are more mission-critical than others. Ask yourself which systems or data must be recovered in minutes, hours, or days to get your business back to running efficiently.

For example, you may find that recovering sensitive customer information and e-commerce systems take priority over recovering your email server. Whatever the case may be, prioritizing your systems ensures that the right ones are recovered quickly after a disaster.

Use image-based backups
Unlike fragile tape backups, image-based backups take “snapshots” of your systems, creating a copy of the OS, software, and data stored in it. From here, you can easily boot the virtual image on any device, allowing you to back up and restore critical business systems in seconds.

Take advantage of the cloud
The cloud allows you to host applications and store data in high-availability, geo-redundant servers. This means your backups can be accessed via the internet, allowing authorized users to access critical files from any device. Expert technicians will also watch over and secure your backups, allowing you to enjoy the benefits of enterprise-level backup facilities and IT support.

Back up your data frequently
Back up your data often, especially during disaster season. If your latest backups were created on the 15th of September and the next storm, Hurricane Jose, makes landfall on the 28th, you could lose nearly two weeks of data.

Get in the habit of replicating your files at the end of each day, which should be easy if you’ve opted for image-based backups.

Test your DR plan
After setting up your backups, check whether they are restoring your files accurately and on time. Your employees should be drilled on the recovery procedures and their responsibilities during and after disaster strikes. Your DR team should also be trained on how to failover to the backup site before the storm hits. Finally, providers, contractors, and customers need to be notified about how the hurricane will affect your operations.

As cell towers and internet connections may be affected during this time, make sure your company forums are online and have your employees register with the Red Cross Safe and Well website so you can check their statuses.

It’s nearly impossible to experience little-to-no disruptions during disasters like Harvey or Irma, but with the right support, you can minimize downtime. If you’re concerned about any natural disasters putting you out of business, call us today. We offer comprehensive business continuity services that every company must have.

Published with permission from TechAdvisory.org. Source.

/by

The values of Amazon AppStream 2.0

Success is not just about putting in the hours, but also being adaptive and investing in the right tools to improve outputs. Keeping work confined to the office might have been adequate years ago, but not anymore. Today’s workforce is now more mobile than ever, which is why businesses are turning to remote access solutions. Amazon AppStream 2.0 is one such solution that has quickly gained traction, find out why.

What is it?

Initially released in 2013, Amazon AppStream was created as a platform for remote access to digital resources to help businesses streamline the costly process of managing apps on-premises. Simply put, it streams desktop apps to users across various devices via a browser.

Today, Amazon AppStream 2.0 has been updated with major improvements thanks to user feedback. Now, you can stream desktop applications from Amazon Web Services to any device running a web browser compatible with HTML 5.

What can you do with Amazon AppStream 2.0?

You can run desktop applications on any device, including Windows, Linux, Macs, and Chromebooks. Amazon AppStream 2.0 features multiple streaming options, including the General Purpose, Compute Optimized, and Memory Optimized.

Everything is fully managed by Amazon and all your applications and data will be kept on Amazon Web Services. This means you can expect robust security like network firewalls, web application firewalls, secure streaming gateway, encryption in transit across all services, and the ability to isolate your applications for secure delivery.

You’ll always have access to the latest version of your applications and minimize the risk of compromising confidential data if your device gets lost or stolen, as data is stored on Amazon’s cloud infrastructure.

What other benefits are there?

Apart from mobile access to documents and applications, you’ll appreciate the simple user interface that allows you to upload files to a session, access and edit them, and download them when you’re done.

What’s more, Amazon AppStream 2.0 uses NICE DCV for high-performance streaming. This ensures secure and fast access to applications since NICE DCV automatically adjusts to network conditions.

Amazon AppStream 2.0 also supports delivery of high performance graphics applications from Amazon Web Services. This allows you to stream powerful graphics applications to a web browser on any desktop.

Last but not least, this remote access solution lets you scale up or down as needed and pay only for the streaming instances you use, and a small monthly fee per authorized user. There’s no upfront capital or premises infrastructure maintenance costs.

If your business mainly consists of a remote workforce or is planning to adopt  remote work policies, Amazon AppStream 2.0 is one solid option. For other tips on how small- and- medium-sized businesses can leverage technology to improve efficiency and lower costs, give us a call and we’ll be happy to advise.

Published with permission from TechAdvisory.org. Source.

/by

How to make the most of your CRM

Building a rapport with customers has never been easier with customer relationship management (CRM) software. You can track contact information, buying preferences, and sales patterns. It’s a must-have for all sales and marketing teams. But if this is the first time you’re using CRM software, try adopting the following best practices.

Always update customer information
A CRM system is only effective when the data it provides is current. If the customer’s address, company name, or preferred method of contact has changed, your staff should be recording this information immediately so your sales and marketing teams are always equipped with the right information.

Use purchasing history for upselling opportunities
It’s easier to sell to existing customers than acquiring new ones. Boost your sales performance by analyzing your existing clients’ purchasing history and designing promotions or events designed just for them. For example, if they recently purchased a razor from your online store, you can program your CRM to recommend related products like shaving cream or aftershave. Not only does this widen your profit margins, it also makes customers’ lives a lot easier and promotes repeat business.

Automate processes
Take advantage of the workflow automation features in CRM apps to eliminate time-consuming and repetitive tasks. For instance, when a new lead is added to your CRM (via newsletter subscriptions or website visits), the CRM can be programmed to send follow-up emails, offer promotions, and other interactions to keep your business at the forefront of their attention. This saves you from writing the same canned responses while also making sure that you’re engaging your clients throughout the entire sales process.

Learn from analytics
CRM also makes it possible to analyze customer trends and behavior. If you noticed a spike in demand for certain products and services during the holidays, be more aggressive in pushing them out next year. If certain email campaigns were more successful than others (e.g., higher open rates, click-through-rates, and potential customers), understand what elements were responsible for that success and try to replicate them the next time you send a newsletter.

Customer data should also be used to shape sales and marketing tactics. A salesperson that already knows the client’s name, locations, and preferences can deliver more personal sales pitches and has a better chance of closing a deal. The point is this: If you’re not learning from your data, your business growth will be limited.

Integrate CRM with other business software
Tying CRM software to other programs makes it even more powerful. Integration with accounting software combines customer and financial data, eliminating redundant manual data entry and providing more insightful reports. When used alongside a VoIP system, your staff will get relevant customer information from multiple databases displayed on one screen when they’re about to make a call.

Get some CRM support
Last but not least, work with a CRM provider that offers 24/7 support. Ideally, they should be keeping your data safe, updating your software regularly, and advising you on how to use complex CRM features.

This may seem like a lot, but the important thing to remember is that just like every technology investment, CRM requires active participation from executives, managers, and frontline staff. If you need more advice on keeping customers happy or want to know what technologies can add value to your business, call us today.

Published with permission from TechAdvisory.org. Source.

/by

Easily back up and sync with Google’s new app

For many businesses, applications like Google Drive are heaven-sent. They make managing files and photos much easier and safer than manually saving them in external disk drives. That said, backing up all files remains a burden to those who have files stored on several devices and can’t seem to transfer these files onto Google Drive or any other cloud platform. Luckily, Google came up with a viable solution to this problem.

Seamless backups and syncing

Google’s new application, Backup and Sync, allows both PC and Mac users to seamlessly back up files, photos, and video files from various devices, SD cards, and USB drives in Google Drive or Google Photos.

To use the app, download and install it on your Mac or your Windows computer, sign in with your Google account, select your sync settings, and choose the folders you wish to back up. If you’re uploading photos or videos, you can choose between High or Original quality upload size. And if you want to upload photos only, you have the option to upload to Google Photos.

Once you’re done setting up, a folder will be created on your computer where files can be saved and accessible anywhere via the cloud. Any file dropped into this folder will automatically sync to Google Drive.

Benefits and downside

Although Backup and Sync is free, you can store only up to 15 GB of data. But if you want to exceed the limit, simply upgrade your Google Drive storage. That said, this new tool is valuable because it simplifies the backup process.

The app is especially beneficial to businesses because it’s easy to set up and requires minimal effort from users. It’s also useful to companies with remote work policies; employees can simply drag and drop files into their computer’s folder and access them anywhere from any device.

Backup and Sync not only gives your business greater flexibility by providing anytime-anywhere access to your files, but it also helps keep them safe and sound in the cloud. If you want to explore other productivity tools for your business, get in touch with us today.

Published with permission from TechAdvisory.org. Source.

/by

Productivity tip: email automation

If you have ever received what looked like a personalized email from a huge corporation, there’s a good chance it was actually written with the help of an email automation platform. Email automation saves time and money while strengthening customer relationships, and contrary to popular belief, it is well within most SMB budgets.

What is email automation?

Usually included in customer relationship management (CRM) software, email automation centers around the idea of combining your business data into emails to customers and prospects. This allows you to draft templates with placeholders for names, addresses, and other variables that the platform will match with individuals from your email list.

Even better however, is personalizing how and when your emails go out to clients. Automatically inserting customer data into an email is great, but it still requires that you draft the content that surrounds it and hit Send. Email automation grants you the ability to create templated emails that are automatically merged with client data and sent when certain conditions are met.

Examples of email automation

To really get an idea of how valuable this solution is, it’s important to see what it looks like in action. Say you own an eCommerce site that sells complementary goods, like golf clubs and golf balls. You could create a campaign wherein anytime someone buys a set of clubs, pre-written emails automatically go out one month later on how high-quality golf balls improve your handicap.

You’re not limited to two-step workflows either. Take a look at this example:

  • Step 1: Send a personalized email with a special offer on golf balls for existing customers.
  • Step 2: Send a follow-up based on how customers interacted with the offer email:
    • If a customer cashed in the offer, send a thank you email.
      • Step 3: Follow it up with a similar offer three months later.
    • If a customer visited the promo page but didn’t convert, send a promo email for another type of product, like golf bags.
      • Step 3: Follow it up with either a thank you email or another promo for golf clothes.
    • If a customer didn’t even open the email, send a survey email asking about their interests.
      • Step 3: Follow it up with email campaigns based on what they selected.

Email automation means there’s no need to micromanage your customer relationships. As long as you define the path to purchase for high-volume products, you can program workflows to nurture customers and prospects automatically.

For as little as a couple hundred bucks a month, your customer outreach campaigns can compete on the same level as your corporate counterparts with little effort from your team. Add in an expert IT provider and you have the ability to blow the competition out of the water. To learn more, contact us today!

Published with permission from TechAdvisory.org. Source.

/by

Office 365: Increase ROI with Power BI

It’s rare that business owners have a chance to get move value out of their existing IT solutions without investing more resources in them. But with Microsoft’s latest data analytics platform, business owners can make sure they’re squeezing every last drop of productivity from Office 365, for free.

What is Power BI?

Released in the spring of 2016, Power BI is Microsoft’s business analytics platform. Regardless of whether or not data is stored within a Microsoft platform, connecting Power BI to a database allows you to create detailed graphs, charts, maps, and more. For example, if you upload sales records, dragging and dropping two columns is all it takes to map out where your product sees the most demand.

Recently, Microsoft announced a brand new feature for business owners who want to get more value out of their software subscriptions. The Office 365 adoption content pack collects information about how your employees use Microsoft productivity software, and feeds it directly into Power BI’s analytics. There are four types of insights you can work with:

Adoption

These metrics give you visibility into how much each O365 platform is being used. You may be paying for OneDrive accounts for the entire organization, only for Power BI to reveal that less than a quarter of your team is using it. Compare enabled users and active users to get a clearer picture of your investments.

Communication

You can also see exactly how employees are using communication solutions. If nearly everyone on the team is accessing Skype for Business from a mobile data connection, it might be time to reduce your investments in cellular-based minutes.

Collaboration

Microsoft has several collaboration platforms, and without proper guidance, employees are likely to use the easiest one rather than the best one. Power BI shows you how much time users spend time in their own Word, PowerPoint, and SharePoint documents compared to the time they spend in documents from colleagues. This shows you which platforms encourage the most collaboration and which ones are struggling.

Activation

– The activation insights give you under-the-hood visibility into which versions of O365 users are running, and what devices they use to access them. That may seem like trivial information, but it can have huge impacts on cyber security.

Power BI comes in three different plans: Desktop, Pro, and Premium. Best of all, both the Desktop plan and the Office 365 adoption content pack are totally free. If you like what you see, consider enlisting us to set up and optimize either a Pro or Premium Power BI deployment — we’re only a phone call away!

Published with permission from TechAdvisory.org. Source.

/by

Hurricane-proof your business

While it’s easy to turn a blind eye against hurricane warnings and think “I already have a business continuity plan in place”, it pays to be extremely cautious, especially when the National Oceanic and Atmospheric Administration (NOAA) predicts up to four unusually active hurricanes this year. Needless to say, you simply can’t afford not to hurricane-proof your disaster recovery (DR) plan.

The NOAA forecasts 11 to 17 tropical storms in the Atlantic, the Caribbean Sea, and the Gulf of Mexico. Hurricane season has officially begun and is expected to last until the end of November. The four allegedly active hurricanes are presumed to be Category 3, 4, or 5 on the Saffir-Simpson Hurricane Wind Scale (Category 1 is the weakest and 5 the strongest).

But don’t panic just yet; here are five steps you can take to protect your business during hurricane season.

1. Schedule a DR drill

Despite having a DR plan, many companies don’t test their plan, at least not as often as they should. So if you’re one of those companies, it’s crucial to conduct a DR drill now. A lot can change in the months or years since you have last tested your plan — systems updates, infrastructure upgrades, employee turnover and more. By scheduling a drill, you’ll be able to make sure everyone knows their roles and that all critical systems are covered.

Note that you should try to perform desktop walkthrough exercises, operational tests, and simulated recovery exercises on a regular basis.

2. Make sure your staff are prepared

All your staff should know what the evacuation procedures are as well as their responsibilities in the DR process. If not, coordinate with HR to make sure everyone in your company understands what the plan of action is for hurricane season. Staff with specific responsibilities need to get the documentation needed to effectively manage their roles in the event of a hurricane.

Set meetings with your DR team and schedule training for new team members. Your DR team should be able to quickly mobilize other employees to the DR site before bad weather hits. Don’t forget to touch base with any providers you are supposed to work with in case of an emergency, too.

3. Secure your backup site

In addition to a secondary location for data storage, your DR plan should also include another backup site so that you can continue your operations. In the event of a hurricane, dedicated space is imperative since your backup sites will likely be occupied with employees.

You should also consider the redundancy of utilities at your DR site, making sure you have enough power feed, fiber carriers, and anything else you’ll need to remain operational.

4. Check for amenities at your DR site

Whether your DR site is in the hurricane zone or in the nearest city, chances are hotels will be overbooked as people fight for a place to stay. This means your staff will likely be stuck onsite around the clock, so you need to make sure there is enough amenities to get them through this hectic period. Is there a place for employees to shower and sleep? Is there enough food and water to last them for at least a couple of days? These amenities will help your staff pull through as they restore your operations.

5. Update your DR plan’s appendix

Your DR plan should have an appendix with contact information, SLAs, and systems inventories information. More importantly, this information needs to be up-to-date; the last thing you need is calling your IT vendor when a server goes down only to reach the wrong number.

Go through all critical information in your DR plan and add any other information as needed. Vendors and shipper’s contact information are a must as they will guarantee that you get hardware and power supplies backup without any hassles.

Unlike a fire drill which can be conducted on a yearly basis, your business continuity and disaster recovery plan needs to be tested regularly to meet your company’s changing needs. If you don’t already have a DR plan, or have any further questions, don’t hesitate to give us a call.

Published with permission from TechAdvisory.org. Source.

/by

Precautions against WannaCry ransomware

The WannaCry ransomware, a type of malware that encrypts a victim’s files and extorts them for money, has already affected thousands of machines worldwide. Unfortunately, the success of this attack is just the beginning. According to security researchers, other hackers will probably develop stronger WannaCry variants in the coming months. And if you don’t want your business to become a victim of these attacks, you must take the following precautions.

Update your software
The first (and probably best) defense against WannaCry ransomware is to update your operating system. New research from Kaspersky shows that machines running Windows XP, 7 and outdated Windows 10 versions were affected by the ransomware. To check whether your systems are up to date, open your Windows search bar, look for Windows Update, click Check for Updates, and install any major updates.

Also, don’t forget to download the latest security patches for your business applications and security software.

Run security programs
Many antivirus programs now have mechanisms for detecting and blocking WannaCry malware; so when you’ve fully updated your security software, run a full system scan.

Keep in mind that antivirus isn’t a foolproof security solution. Instead, run it alongside other security applications like intrusion prevention systems and firewalls.

Use data backup and recovery tools
If WannaCry does infect your computers, only a solid data backup and recovery solution can save your business. Before ransomware strikes, periodically back up your files in both an external hard drive and a cloud-based backup service.

External hard drives will serve as your local backup solution for quick recovery times. However, we recommend keeping the external drive disconnected when it’s not being used and plugging it in only when you need to back up files at the end of the day. This is because when ransomware infects a computer, it will usually look to encrypt local backup drives as well.

Cloud-based backups, on the other hand, allow you to store files in remote data centers and access them from any internet-enabled device. When selecting a cloud services provider, make sure they provide the appropriate cloud protections to your files. For example, your backup vendor should provide reporting tools to keep track of any anomalies in your files. Document versioning features are also important. This allows you to recover older versions of a document in case the current version is encrypted.

After your local and cloud backups are set up, perform regular tests to ensure your disaster recovery plan works.

Stay informed
Finally, it’s important to stay on guard at all times. WannaCry is just one of many ransomware strains affecting businesses today, and in order to stay safe you need to be constantly up to date on the latest cybersecurity- and business continuity-related news.

For more ransomware prevention tips and services, call us today. We’ll make sure hackers don’t hold your business hostage.

Published with permission from TechAdvisory.org. Source.

/by

The true cost of an ugly website

We are taught never to judge a book by its cover. But in this superficial age, looks are everything, especially for websites. Your website is a customer’s first impression of your business, and if your site has poor graphics, illegible content, and other website no-no’s, that could end all chances of establishing a relationship and driving revenue. Go through these key indicators so you don’t end up in such a situation:

A variety of clean photos
Always take photos under professional lighting to really get the best images of your products. When customers are browsing, it’s normal for them to want to see as much detail as possible, so try to include as many photos, from as many angles your prospects might want.

Clear descriptions
The last thing you want to do is to confuse your customers. That’s why it’s important to include all of your products’ technical information and dimensions before creating simple and straightforward product descriptions.

Establish policies
Returns and refunds are an inevitable part of online shopping. In fact, a large percentage of online shoppers make purchase decisions based solely on how streamlined the returns policy is. Make sure to establish clear policies for returning and refunding items that are easy to find for customers.

About page
Customers unfamiliar with your brand need a story they can relate to on your website. In your About Us page, include information on who you are and what you do that sets you apart from the competition. Whatever you write, make it accessible from any page on your site.

Navigation
Fix broken links, make navigation straightforward, and remove outdated pages. You can’t sell 404 pages to customers, and if your site doesn’t make it easy to find what they’re looking for, game over.

Design
Not everyone is a web design expert, luckily you can always hire one. If your budget is tight, there are DIY site builders specifically geared toward small businesses. Or with a relatively low monthly expenditure, you can hire a managed website provider.

With more revenue originating online, small- and medium-sized-business owners can’t afford to overlook the importance of creating a fully functional eCommerce website. Prior to going live, it’s essential to go through your entire site and resolve any mistakes before consumers see them. For further information on completing eCommerce websites, feel free to call us today!

Published with permission from TechAdvisory.org. Source.

/by

Reasons to back up your mobile devices

2017April20Business_CIt makes a lot of sense for electronics firms to pack a variety of functions into mobile devices and expand their usefulness. Instead of confining their use to communications, companies such as Apple, Samsung, and others have turned mobile phones into mini-computers that can serve as a substitute for your laptop, or as a storage device. If you’re using mobile phones as a communications and storage device, backing up now would be a wise move.

Malware on mobile

More than 50% of the world’s adult population use a mobile phone with internet connection, so dangers in these handy devices are to be expected. Scarier than the thought of being offline is being online and exposed to malware.

If you use your mobile devices as an extension of your work computers, backing up is a must. Mobile phones have become as vulnerable to malware as laptops and desktops have, especially if you consider the fact that many professionals and business owners use them for emailing confidential documents and storing business-critical files.

Device disasters

Other than malware, other types of disasters can happen on your device. Because you carry it wherever your go, your device can easily be stolen, misplaced, or damaged. They may be easily replaceable, but the data contained in them may not. Having completely backed up data on your devices helps prevent a minor inconvenience from turning into a disastrous situation.

Backup options

Performing backups in iPhone and Android devices is a seamless process. Their operating systems require only minimal effort from users, and backing up entails nothing more than logging into their Apple or Google account. However, other users have different devices with different operating systems, slightly complicating the process.

Mobile devices’ safety is essential to business continuity plans. So whether your office users are tied to a single operating system or prefer different devices, there are options to back up all your organization’s mobile devices. There are cloud backup services that enable syncing of all devices and that back up files, contacts, photos, videos, and other critical files in one neat backup system. These mobile backup tools are offered on monthly or lifetime subscription schemes, which provides small businesses with enough flexibility to ensure protection.

Mobile phones have become so ubiquitous to how people function that many feel the need to have two or more phones, mostly to have one for personal use and another for business. With all these options on hand, there’s no excuse for not backing up data on your mobile devices.

Our experts can provide practical advice on security for your business’s computers and mobile devices. Call us for mobile backup and other security solutions today.

Published with permission from TechAdvisory.org. Source.

/by