Cisco to predict IT failures using AI

Mark Zuckerberg and Elon Musk are not the only ones dabbling with AI and machine learning. According to Cisco, these technologies might be key to the future of IT system management and business continuity, both of which have grown increasingly complex over the years.

Artificial intelligence (AI) and machine learning are extremely useful in helping us sift through massive amounts of information, and networking behemoth Cisco recently announced that they will be incorporating these technologies with two of their services.

Business Critical Services

This suite of services uses AI-powered automation, compliance, security, and machine learning analytics tools to reduce the complexity of IT systems management. It helps monitor the health of your business services and mitigate risks via automated compliance and remediation audits.

You can also replicate your network to improve reliability between your hardware and software components, and deploy features with automation capabilities.

Cisco High Value Services

This product support model provides network, software, and solution support using advanced analytics and best practices to access infrastructure performance and remediate issues. Cisco aims to improve business continuity and reduce resource constraints with remote monitoring, automated incident detection, and high SLAs.

Some of the services you can expect include software analysis, workflow integration, customer benchmarking, and predictive network analysis.

Using cutting-edge technologies as well as networking and hardware expertise, Cisco is gearing up its attempt to predict IT failures before they happen. That said, we assume it’s only a matter of time before other major developers follow suit, and when they do, you’ll be the first to know.

If you’d like to learn more about how to predict IT failures before they happen, or stay protected and operational when they do, just give us a call.

Published with permission from TechAdvisory.org. Source.

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5 computer tips that add hours to your day

There are only so many hours in the workday, so making the most of your time is vital. If distracting websites, unorganized files, and cluttered inboxes prevent you from getting work done, consider using these tips to better manage your time and stay productive at work.

Monitor productivity levels
Start by tracking how much work you complete on an average day. Google Chrome Extensions like RescueTime record your most frequently visited sites, and track how much time you spend away from your computer. Running the app will provide you with a productivity rating and a detailed log of how you spend an average day.

If you find out you’re wasting a huge portion of your time on social networking, you’re more likely to make conscious adjustments on how you manage your time.

Get rid of clutter
Another way to increase output is by deleting old files, uninstalling unused programs, and organizing documents into appropriately labeled folders. This makes your work easier to find and improves your computer’s performance.

As for the clutter in your email inbox, Gmail and Outlook both have features that filter out unimportant messages. Simply enable Priority Inbox on Gmail or Clutter on Outlook to get a clean, spam-free inbox.

Block time-wasting sites
Visiting non-work-related websites is a surefire way to hinder productivity. A quick, five-minute break to check your Facebook feed or watch a YouTube clip may not seem like much, but a few of those per day add up to a lot of time.

If you and your employees have trouble staying away from sites like Facebook, Instagram and Twitter, it’s a good idea to block access to them using URL filters.

Of course, if you want your employees to take occasional breaks during the day, you could use apps like StayFocusd or Strict Workflow. These allow you to set a limit on how long and how many times users can visit non-work-related sites.

Stay on track with to-do lists
To-do lists help you break down large projects into manageable, bite-sized tasks. And perhaps the most satisfying aspect is crossing things off the list, giving you and your employees a sense of accomplishment and total visibility of your progress.

There are wide variety of digital to-do lists available today like Google Tasks or Trello. These platforms allow you to set deadlines for small tasks and write clear instructions for each item on the list. What’s more, they’re incredibly easy to use and are great for keeping track of your workflow.

Use keyboard shortcuts
Last but not least, mastering keyboard shortcuts will make it easier to perform simple functions than if you’re stuck looking for them in the toolbar. There are more than a hundred useful shortcuts, but some that you should always keep in mind are:

    • Ctrl + C, Ctrl + V, Ctrl + X – to copy, paste, and cut selected items
    • Ctrl + Z – to undo changes
    • Ctrl + T – to open a new tab on your web browser
    • Alt + Tab – to switch between open windows
    • Alt + F4 – to close the program

For many more like these, take a look at Windows’ list of advanced shortcuts.

These are just some of the tips every user should know to stay productive. If you need more ideas on how to get more out of your technology, call us today. We provide enterprise-level tools and advice that will make your life a lot easier.

Published with permission from TechAdvisory.org. Source.

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How do I kickstart my Facebook ad?

Facebook’s not only for posting cat photos, complaining about restaurants, or stalking your ex, it’s also an incredibly effective advertising platform. From small businesses to big corporations, anyone can benefit from Facebook’s marketing tools. Read on to leverage Facebook to your advantage.

Why advertise on Facebook?

Above all else, the cost-effectiveness of Facebook advertising sets it apart from other marketing channels. The starting cost is as low as 1$ per day, which is ideal for SMBs that want to test small campaigns before investing more.

Beyond its affordability, Facebook advertising is also extremely effective. With 2 billion monthly active users and the ability to nail down your audience to the most specific details — including their interests and online behavior — it’s no surprise that Facebook advertising had the best return on investment compared with other social media platforms according to a survey of social media marketers worldwide.

Before you get started

As with other traditional marketing campaigns, before beginning a campaign, you need to determine your marketing objectives, audience, budget, and how you want your ads to look. Once you have the answers to all those questions, you’re ready to go.

A step-by-step guide to creating a Facebook ad:

1. Choose your marketing objective

  • From your your business’s profile page, click on “Create Ads” from the dropdown menu in the top right corner.
  • Enter your campaign name and choose your “marketing objective,” which is what you want people to do when they see your ads. It could be increased brand awareness, lead generation, or store visits. You can pick only one from three categories.
  • Set up your advert account by selecting your account country, currency, and time zone.

2. Nail down your audience
You can tailor your audience based on locations, ages, genders, languages, their interests and behavior, and the kind of relationship they already have with your page, app, or website. It’s best to be as specific as possible when selecting your audience.

  1. Set up your budget and posting schedule
    Facebook allows you to set up a daily or a lifetime budget. The latter is the maximum amount you plan to spend for an entire ad campaign. Then choose the frequency or the start and end dates in which your ads will appear.

  2. Design how your ads will look
    You can choose how your ad posts will look like to your audience, such as whether they will appear as an image carousel, a single image, a video, a slideshow, or a “collection” (a new ad format designed especially for Facebook mobile). Note that your ad will consist of five parts: an image, a headline, a block of text, a link description, and a call to action button.

    Tips on designing facebook ads that grab people’s attention

    Your ads will appear in people’s newsfeeds, so make sure your content is interesting and succinct enough to grab their attention as they scroll past it. Each component of your ad — the image, headline, link description and call to action — must stand out when surrounded by vacation photos that rarely receive more than a few seconds of attention.

Creating a Facebook ad is simple, yet the beauty of it is that Facebook also allows for more advanced targeted advertising if you know how to take advantage of what the platform has to offer. Talk to our specialists today; they’ll be happy to share a few pointers on how to help you achieve optimal results from your campaigns.

Published with permission from TechAdvisory.org. Source.

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Equifax sheds light on incident response

What would you do right now if you discover that your business’s database is hacked and a huge number of your customers’ data gets leaked? Speechless, with dismay, but you need to act, decently. In this case, it helps to have a good incident response plan in place, so your business won’t suffer the same fate as Equifax, which is an interesting story we’re about to tell.

What happened to Equifax?

Equifax, the huge American credit agency announced in September 2017 that its database was hacked, resulting in a leak of tons of consumers’ private data, including personally identifiable information of around 143 million US citizens. It included names, social security numbers, addresses, birthdates, and credit card and driver’s license numbers.

Equifax responded by setting up a new site, www.equifaxsecurity2017.com, to help its customers determine whether they had been affected and to provide more information about the incident.

Soon after, Equifax’s official Twitter account tweeted a link that directed customers to www.securityequifax2017.com, which is actually a fake site.

Fortunately for Equifax’s customers, the fake phishing site was set up by a software engineer who wanted to use it for educational purposes and to expose flaws in Equifax’s incident response practice. So, no further harm was done to the already-damaged customers, and Equifax is left with even more embarrassment.

So what did Equifax do wrong?

One of the huge mistakes Equifax made in responding to its data breach was setting up a new website to give updated information to its consumers outside of its main domain, equifax.com.

Why? You first need to know that since the invention of phishing scams, phishers have been creating fake versions of big companies’ websites. That’s why so many major corporations buy domains that are the common misspellings of their real domains.

You should also know that phishers can’t create a web page on the company’s main domain, so if Equifax’s new site was hosted there, it’d be easy for customers to tell whether the new page was legitimate and not be fooled by a fake domain name.

What’s obvious from this embarrassing misstep is that Equifax had never planned for a data leak. And this is an unforgivable oversight by a company that handles the information of over 800 million consumers and more than 88 million businesses worldwide.

Don’t repeat Equifax’s mistake

Whether your business is a small startup or as big as Equifax, it needs to prepare for a data breach. Besides having a comprehensive network defense plan, you also need to have the right incident response plan in place.

So what you should do after you’ve discovered the leak is, first of all, be upfront with your customers and notify them as soon as possible.

You also need to establish a message that includes the following information:

  • How the leak occurred
  • How the leak could affect your customers
  • How you will prevent future attacks
  • What your company will do to support affected customers

You should also create a web page to keep your customers up to date. But remember, the new web page should be under your company’s primary domain name.

As we’ve seen from Equifax, an incident response plan that’s robust is a must. Feel free to talk to our experts about how you can come up with an acute one — so you won’t have to repeat Equifax’s apologetic statement, since it doesn’t help the company redeemged reputation at all.

Published with permission from TechAdvisory.org. Source.

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